Harley Davidson RAW icon…
The existence of PT. Mabua Harley-Davidson as a representative of Harley-Davidson Motor Company ( HDMC ) as well as authorized dealer in Indonesia, was recorded for the first time in Indonesia on 13th June 1997, as a result of an initiative of two friends : Soetikno Soedarjo and ( the late ) Bambang Pramono Sungkono.
The Economic crisis that happened in Indonesia did not decrease the spirit of the founders of PT. Mabua Harley-Davidson who had wisely took a small shop house on Jalan Fatmawati No. 14 Cipete, South Jakarta, to be made into an office and also a showroom for authorized dealer of Harley-Davidson in Indonesia. After going through a nine years period, Mabua was able to move to a new location on Jalan TB Simatupang 19, South Jakarta, in April 2006.
( The late ) Bambang Pramono Sungkono, a man who has a hobby was everything about big motorcycles, was appointed the President Director of PT. Mabua Harley-Davidson. He started his authorized dealer of “American Iron Horse” with the support from 31 employees. Meanwhile, Soetikno Soedarjo as the biggest stock-holder was appointed as the president commissioner. Undeniably, it was not the right time to start a new business, because our loved country was having a big crash not only in economic and politics but also Indonesian physical and psychological state. How come it would not? At that very moment the biggest economic fluctuation in the history of Indonesian occurred. Rupiah exchange rate dropped off against all foreign currencies, especially Rupiah exchange rate against US Dollar. It could be imagined how difficult it was for PT. Mabua Harley-Davidson to start its business in Indonesia.
Only by the spirit, willingness, pray and also support of “brotherhood” among the friends who are fans of big motorcycles, especially Harley-Davidson, are various efforts and sacrifices were conducted to develop the population of Harley-Davidson motorcycle in Indonesia. Even based on the confidence that the existence of authorized dealer in Jakarta is not adequate, it was decided to have one more dealer in Bali, the island of gods, namely PT. Dewata Harley-Davidson.
PT. Dewata Harley-Davidson officially started its operation on 17th September 2000 with 15 employees and ( the late ) Tony Pramoediarso, as the President Director, taking the same place as it is today, on Jalan By Pass Ngurah Ray 120 AB, Bali â€“ Indonesia. Therefore, the existence of authorized dealer of Harley-Davidson in Indonesia has been completed with two dealership, thus, enabling them to provide after sale services to all Harley-Davidson lovers in Jawa â€“ Bali areas.
The history of Harley-Davidson in Indonesia recorded by both dealerships has shown a promising development, despite the low purchasing power of Indonesian people after it had been devastated by the economic crisis, and has not yet fully recovered.
Once again the history of Harley-Davidson in Indonesia was tested. A big test struck the two dealerships. First, it happened on Friday, 11th October 2002. At the time, the President Director of PT. Mabua Harley-Davidson, Mr. Bambang Pramono Sungkono had a heart attack on his way to his office, and the driver immediately took him to the closest hospital, that was Pertamina Pusat Hospital.
Men propose, but God disposes. The big motorcycle community had to let go of Mr. Bambang Pramono Sungkono forever. The feeling of loss was reflected when hundreds big motorcycles took his body to his graveyard in TPU karet bivak. Three weeks later, a second trial occurred again when Mr. Toni Pramoediarso, the President Director of PT. Dewata Harley-Davidson, also died after Mr. Bambang Pramono Sungkono.
Right at the time, Mr. Soetikno Soedarjo took over the dealership lead of Harley-Davidson in Indonesia and collectively did the job with the help from Djonnie Rahmat ( who, at the time, was still holding the position of General Manager Suara Pembaruan Newspaper ), Mr. Willy Tjondrodiputero as general manager of PT. Mabua Harley-Davidson and Jeffrey Mesakh as general manager of PT. Dewata Harley-Davidson.
After going through a lot of considerations and also the support from HDMC ( Harley-Davidson Motor Company ), Mr. Soetikno Soedarjo, on 1st December 2002, officially elected Mr. Djonnie Rahmat as the President Director of both dealership of Harley-Davidson in Indonesia. For, Soetikno Soedarjo, Djonnie Rahmat was not someone new he had just met, but he was a strong and credible business partner in other business fields that have lasted since 1988 until today.